Why has it happened?

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A case report is 2500 words maximum with 2 supporting appendices. Submitted in Word format. Single or double spaced – 12 point font.
PREPARATION
To prepare for a case:
– Read the case
– review the guiding questions (DO NOT ANSWER THE ABOVE QUESTIONS – FOLLOW THE CASE FORMAT).
Then begin your detailed analysis:
– Who is the decision maker in this case, and what are their position and responsibilities?
– What is the issue/opportunity and how important is it to the organization? Why has it happened? How urgent?
When drafting your submission – ensure you follow this process:
1) Opening paragraph introduces the situation and provides a very brief (one paragraph) background information.
2) The specific problem or decision(s) to be made and any sub-issues
3) Analysis – environmental, industry, market, company – use the analytical tools – justify why you chose these tools and what they told you.
Turn facts into insights! Company analysis includes all available facts in the case – finance, marketing, HR, operations – when relevant.
4) Alternatives open to the decision maker, which may or may not be stated in the case – pros and cons of each
5) Recommendation – decision criteria (why you chose it!) Ensure it addresses the problem you identified.
6) Implementation plan – outcomes.
7) Conclusion sets up the task, any constraints or limitations, and the situation’s urgency. Include any assumptions you made.

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